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| | How to vary your content Norway Phone Number List (13th Jan 22 at 4:11am UTC) | |
Personalized content on Facebook Communicating on Facebook has become, over the years, an essential element for the survival of your digital communication , or even that of your business. Algorithms change, user behavior changes, so the way you publish must also evolve faster and faster. We agree, this requires a certain Norway Phone Number List, as well as an almost permanent watch against the capricious changes of the network with the blue thumb, constantly in search of innovation. Nevertheless, the information that your consumers are looking for is immutable: personalized content , varied , and adapted to their needs . Your mission ? Create interesting content in the eyes of consumers, in order to increase their engagement and grow in their esteem. Content appreciated by your audience will increase your notoriety, your visibility… and your conversion rate. On the agenda for this article: Various formats so as not to get bored The photo, the great classic still much appreciated Video, captivate through movement The slideshow, the best alternative between photo and video The Live, learn to Norway Phone Number List yourself known The Story The latest in the Facebook family: the video creation kit Le Carrousel, to illustrate all Norway Phone Number List facets of your business The Instant Experience and Collection models for an invitation to discover your universe Messenger, be where you don't expect it Various formats so as not to get bored Although Facebook does not always make it easy to use with businesses, the social network still offers you different formats to create diversified and engaging content:
The photo, the great classic still much appreciated Everyone knows that a picture is worth a thousand words. A touch of color here, an angle enhancing your products or services there, photography remains a very engaging Norway Phone Number List for your audience. However, quality and originality remain the key differentiating element among the daily flow of information. Video, captivate through movement Optimized conversions thanks to content that is more immersive than the photo. The advantage given by Facebook? Its automatic launch when scrolling in the feed. A way to hook your leads and subscribers directly from the first seconds. Video player 00:00 00:21 The slideshow, the best alternative between photo and video We understand how complicated it is sometimes for an SME, both humanly and financially, to have a qualitative and representative video of its activity. The alternative: the slideshow ! Facebook offers you to upload up to a Norway Phone Number Listof 10 photos for the creation of a video. Easy and free, this format is accessible to everyone and generates more interactions . Facebook Slideshow The Live, learn to make yourself known A new trend par excellence, live is a symbol of authenticity with Facebook users. This format, accessible live or delayed, allows you to interact directly with your audience and thus considerably increases engagement and trust . Great advantage: its vertical Norway Phone Number List, optimized for mobile . Another important element to take into account: according to Fiji Simo , head of Facebook video, 20% of all videos on the social network were lives in 2017. Even better, their viewing has quadrupled in one year. The reason ? Facebook algorithms seem to give more importance to lives in terms of visibility.Live Facebook Les Bourgeoises The Story In the same vein as its big brother, the Story is a recent instant -type format, in a vertical format so appreciated by mobile users. It has three major advantages:
The possibility of adding filters , texts and any other visual element capable of attracting attention and giving more information through a single image or video. Its position : Stories are at the top of your users' News Feed. Your visibility is therefore highly optimized since it is no longer necessary to scroll through the feed to find you. Its duration : the stories are only visible for 24 hours. Unpublished information? A temporary promotion? A special event to promote live? The possibilities are many. Facebook Stories The latest in the Facebook family: the video creation kit Latest news from Facebook, you can now boost your images in a more professional way when using the Business Manager to create your sponsored ads. More animations, more diversity, this new feature has it all and also offers two formats, one of which is optimized for mobile. The only drawback: it cannot be used for the creation of organic posts. Le Carrousel, to illustrate all facets of your business Mix photos, videos, titles and links in a single advertisement to present your products, services, or to tell the story of your company. The carousel is a major driver of traffic to your site through clickable images and videos. This format will allow you to consider different axes of storytelling, known to generate more interactions with leads looking for Norway Phone Number List about your company. Finally, the carousel intervenes and easily adapts to each step of the conversion funnel. A plus when you know that this format is accessible to everyone. Facebook carousel The Instant Experience and Collection models for an invitation to discover your universe Instant Experience (formerly Canvas) and Collection are both fully immersive, interactive and intuitive formats for your audience. Customize them according to your creativity thanks to the ultra-customizable editing tool offered by Facebook. Once finished, the advertisement launches with a simple click and deploys in full screen on your mobile. The Collection format will reflect your online store, while the Canvas is more versatile. Mini-games, simulations, quizzes, videos, calls-to-action of all kinds, the possibilities are endless and some companies have managed to recreate universes specific to their brand. | |
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