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No Whatsapp Mobile Number List Matter What They Ma (30th Apr 22 at 10:19am UTC)
Their marketing efforts compete with bits of positioning where getting noticed is difficult Whatsapp mobile number list, since the world of luxury, like soccer players' salaries, has a ceiling. High, but roof after all. That is where storytelling is used as a differentiation tool to convey a brand identity. The problem arises when, as I have commented in this post, the stories created are not part of a solid storytelling. This is the case of the advertisement for Sauvage perfume, from the French house Dior. We all know that in the world of perfumery sensations rule as much as smell. We pay for a perfume, but if that perfume is Chanel No. 5, we automatically associate it with a whole world of sensations, images and blondes without pajamas Whatsapp mobile number list.

The same does not happen with the Whatsapp mobile number list story that Jean Baptiste Mondino created to promote Dior's Sauvage perfume. youtube video thumbnail It is not clear the positioning, nor the personality, nor the message of why I should buy this perfume for my "guy" instead of any other. That said, a story doesn't always work, the important thing is the conceptualization behind it or storytelling, whatever you want to call it :-) Brand experiences, in search of total trust Easy, right? It is about following the dotted line and bringing to the experiential world what the brand has been preaching for years Whatsapp mobile number list.

The advantages of storydoing are obvious and extensive Whatsapp mobile number list. These types of events around the brand are easy to communicate and generate enormous engagement rates , which is precisely what storytelling was looking for when it was applied to content. In addition, it clearly involves the users of the brand or those who discover it for the first time, something that we have been pursuing in content marketing for many years. This personal involvement of users materializes in greater impacts for the brand on social networks, because logically, they tend to share with their peers in a faster and more forceful way what they have experienced in the real world with the brand Whatsapp mobile number list.
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